
Streamlined Project Management
Client: FATJOE — a prominent name in the SEO industry.
Challenge: Simplify project management for their writers and reduce administrative bottlenecks.
Solution: We built an autonomous system that removed the majority of logistical work, allowing writers to focus on what they do best: creating top-quality content.
Our Approach: High-Quality, Productized Services
- Improved margins
- Increase throughput
- Scaled efficiently
For most eight-figure agencies, growth leads to a critical decision: prioritize sales or fulfillment. FATJOE took a smarter path. By offering modular, productized packages with transparent pricing and clear terms, they ensured scalable, high-quality service delivery.
Scaling comes down to your staffing model and project management systems. Agencies that stagnate often do so because of excessive custom pricing, bloated account teams, and inefficient workflows. FATJOE succeeded by productizing their offerings and running them through a streamlined pipeline—unlocking consistent, scalable growth.
- We conducted an in-depth review of FATJOE’s current project management practices and product catalog to identify opportunities for optimization.
- We consolidated redundant steps, addressed production bottlenecks, and systematically reduced friction in their workflows.
- The result? Significant reductions in administrative overhead, increased efficiency, and improved resource allocation.

The Outcome: Simplified Scaling
With streamlined project management, FATJOE achieved:
- Steady, predictable growth
- Significantly improved margins
- Higher-quality content delivery at scale
By focusing on transparency, productization, and operational efficiency, FATJOE positioned themselves for sustainable, profitable growth.
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